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Showing posts from July, 2024

What Online Businesses are not telling you: Supply Chain shockers

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Introduction Entering the world of drop-shipping without fully understanding its intricate supply chain dynamics can be a daunting experience. Behind the allure of minimal startup costs and the promise of passive income lies a series of shockers that many aspiring entrepreneurs encounter along the way. Finding Reliable Suppliers: One of the initial shockers for newcomers is the challenge of finding reliable suppliers. With proper vetting, they may avoid issues with product quality, delayed shipments, or even unreliable communication, jeopardizing customer satisfaction and brand reputation from the outset. You see this part is not a joke. You must ensure you have done your homework determine whether the supplier has enough product, because most times they just have a few and you risk the challenge of a refund. You find hair vendors in this group. You promote a hair and people rush to buy and make payment but your supplier has ran out of stock. Make sure you're working with a reliabl...

How to Use Email Marketing to Keep Your Customers Coming Back

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  Imagine having a direct line to your customers' inboxes, where you can share valuable content, and exclusive updates, and build lasting relationships. Email marketing makes this possible, offering a powerful tool for businesses to connect personally and effectively with their buyers. As internet access and the digital economy in Nigeria continue to expand, more businesses are turning to email marketing to reach their customers. According to a report by McKinsey & Company , this shift is cost-effective and highly engaging, as it encourages frequent customer interactions that ultimately drive sales. Consider this: Recent studies show that for every 1,000 Naira spent on email marketing, businesses see an average return of 50,000 Naira. This impressive ROI highlights the potential of email marketing to transform customer engagement and business growth. Benefits of Email Marketing  I n 2022, the number of email users worldwide was forecast at  4.3 billion  ( Statist...